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Category: News and Stories

Inside the book: Leila’s story

Inside the book: Leila’s story

In our ‘behind the scenes’ series celebrating the publication of Gender Equality and Tourism: Beyond Empowerment, we will be introducing some of the women who contributed their personal stories to the book. We start off with Leila Lamara, a tour guide from Morocco. It began with a family trip to Morcoco in 2017, where yours truly was lucky enough to be guided around that beautiful country by a formidable woman named… Leila. Speaking at least four languages fluently and knowing…

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Wanawake Tanzania – empowering women through tourism

Wanawake Tanzania – empowering women through tourism

Tanzania, as loyal friends and followers of EiT may have guessed by now, has a special place in our heart. This is why we are particularly pleased to be able to share the following story about an inspiring tourism-led initiative to empower women in this exceptional country. Adventure Alternative is, as the name may suggest, an alternative tour operator offering adventure holidays with a difference and an emphasis on its ethics of responsibility. Its current initiative aims to empower women…

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You’re Invited: Join us at our Symposium

You’re Invited: Join us at our Symposium

Join us on Thursday, 13th September to meet our expert panel and take part in a lively discussion on gender and tourism. It’s a great opportunity to hear from an impressive range of academic and industry experts, and to participate in an important debate on the future of women’s rights and empowerment in the tourism industry. To launch Stroma Cole’s edited collection, Gender Equality and Tourism: Beyond Empowerment, this symposium will debate the ways forward to increase gender equality in…

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Inside Look: more from ‘Gender Equality and Tourism’

Inside Look: more from ‘Gender Equality and Tourism’

The oft-repeated rhetoric by the UNWTO and other multinational organisations is that tourism empowers women. But is this claim actually true? Edited by our director Stroma Cole, the newly released book “Gender Equality and Tourism – Beyond Empowerment” brings together the perspectives of diverse stakeholders, from INGOs, national governments, and managers as well as employees in a variety of tourism fields. The powerful stories of women working in tourism further illustrate how, despite prejudice and stereotypes, they break free, resist…

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Book Announcement: Gender Equality in Tourism – Beyond Empowerment

Book Announcement: Gender Equality in Tourism – Beyond Empowerment

Equality in Tourism is pleased to announce, our director, Stroma Cole’s new edited book “Equality in Tourism – Beyond Empowerment” will soon be on a bookshelf near you. This book is unique in that it interweaves stories of individual women working around the world in many aspects of tourism. A primary aim of the book was to hear and (re)present women’s voices that still so often go unheard. The book includes numerous academic chapters charting women’s stories and tourism around…

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Join our team

Join our team

We’re always looking for passionate, dedicated individuals to join our work for gender equality in tourism. If you’ve been thinking of volunteering your valuable time to a good cause, we might have just the thing for you – we are looking for a trustee with fundraising experience. It’s a fullfilling role which will see you advising our growing organisation on fundraising matters and leading the charge in setting up campaigns to enable our work to reach farther. We are also…

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