Tricia was director of Tourism Concern from 1991 to 2011, establishing it as the key organisation for advocacy and change in sustainable tourism both in the UK and globally, working with donors, government departments, international agencies, tourism developers, tour operators, and communities. At Tourism Concern, she formed the pioneering Ethical Tour Operators’ Group, worked as an advisor to the UK’s leading operators, and with the UK government to include sustainable tourism development in its policy and programmes. Tricia has been a key player in international dialogues to establish global codes of practice for sustainable tourism as well as working with grass-roots groups. She has researched and written on community-based tourism, fair-trade tourism, water and tourism, labour conditions in hotels, tourism as trade and human rights. In 2004 she received a highly commended award for the Greatest Contribution by a Person for Responsible Tourism from the Responsible Tourism Awards and a Lifetime Achievement Award in 2011 from the British Guild of Travel Writers. She was runner-up in the Observer awards as the Green Campaigner of the Year, identified by Travel Trade Gazette as one of the 50 most influential women in the UK industry, and by Which? magazine as one of the five most influential people in the UK travel industry. Email Tricia at email@example.com.