MEET THE TEAM

Meet the Team

We're a team of forward-thinking gender and tourism experts, supported by an international network of associates and volunteers who help champion our mission far and wide.

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Our Team

Get to know our core team members and trustees, whose diverse skills, expertise and experiences come together to inspire and facilitate change in the industry.

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Co-Founder

Dr. Tricia Barnett

Tricia Barnett initiated and co-created Equality in Tourism with Stroma Cole in 2013, and leads our flagship impact project Wamboma.

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Co-Founder & Director

Professor Stroma Cole

Stroma is a professor in tourism at the University of Westminster, London and co-founded Equality in Tourism in 2013.

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Operations Manager

Rosina Budhani

With over 20 years of experience, Rosina has made impactful contributions to organisations such as Cancer Research UK, Comic Relief, and Save the Children, leveraging her strong communication skills to advance their missions.

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Become a Trustee

If you share our passion for gender equality and aspire to bring about significant change, why not consider becoming a trustee? We're on the lookout for people with exceptional skills and expertise who can steer the future of our organisation and the work we do.

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Who We Partner With

From fellow travel and tourism non-profits to the FUTOURWORK research partners, learn more about our international collaborators here.

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FUTOURWORK

FUTOURWORK is a Horizon Europe research project dedicated to improving the representation of tourism and hospitality workers and creating more inclusive dialogue among employers, unions and governments.

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KWIECO

The Kilimanjaro Women Information Exchange and Community Organization (KWIECO) is a national NGO in Tanzania dedicated to promoting legal human rights, gender equality, and social justice.

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TUI Care Foundation

Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects which create new opportunities and contribute to thriving communities in tourism destinations all over the world.

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Become a Partner

Whether through sponsorships, consultancy or impact projects – partnering with us helps build a more equitable industry, while advancing your organisation's sustainability commitments. Let's strengthen gender equality practices across the industry and support organisations working towards this shared goal.

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Our Associates

From Ecuador, to Rwanda, to New Zealand and beyond – our associates work towards our vision of a just, equal industry right across the globe. This diverse group of professionals includes researchers, founders, consultants, writers, even entire NGOs.

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Become an Associate

If you have gender and tourism expertise you could add to the network – get in touch. By joining this global movement, you'll contribute meaningfully to discourse and important initiatives on gender equality and fair tourism. Associates have the chance to connect with like-minded individuals, forming lasting relationships with exciting opportunities for collaboration.